Essay 1108

Breakfast is served with a MultiCultClassics Monologue…

• Mickey D’s is planning to make its breakfast products available 24/7. It’s all part of an updated kitchen layout that will also give customers a better view of the food being prepared. Not sure any of this is good news. Would you like fries with that McGriddles®?

• The Fire Department of New York launched a million-dollar recruitment program to entice minorities and women, but only a few applications have been turned in. Maybe the FDNY is taking advice from New York advertising agencies.

• Anheuser-Busch announced it will terminate the Bud Light campaign starring “Zagar and Steve” following complaints from Native American groups (see Essay 1040). “Based on discussions with the program director at the Interfaith Center on Corporate Responsibility about these concerns, we have decided to conclude the campaign at the end of the month,” said an Anheuser-Busch spokesperson. Which means Zagar is now available to join the FDNY.