Essay 1235

One more comment (sorry, couldn’t decipher the typo near the end) responding to AdAge’s Jay-Z story presented in Essay 1232…

> In response to “Now it wants to be in the hood where outcasts grow up to make good on the american dream?” What makes you think Bud wants to be “in the hood” -- because Jay is Black? And what makes people in the hood outcasts? You must be White -- or have an identity crisis. Jay-Z is brand amongst MANY ethnicities and social classes -- White, Black, Hispanic and Asian -- upper, lower and middle. He doesn’t present a “hood audience” brand just because he raps. And being from the hood doesn’t make you an outcast. Long gone are the days of the “good ole’ boy” advertising where you stick a cowboy on a horse and call that shit “American” branding -- Wake up and realize the likes of Jay-Z is what is the of advertising today. It’s a very smart move by B-S to pick up Jay-Z… consumers buy according to association. Damn idiots, I tell you. — New York, NY