Essay 1358

Here’s the final Editor’s Note from Marketing y Medios…

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La Última y Nos Vamos

Popular wisdom tells us you should never trust a Mexican when he or she tells you “La última y nos vamos” (the last one and we’re outta here). But as I write this note and prepare to send this issue to the printer, I can assure you this is indeed my última, the last I write … at least here at Marketing y Medios.

Trust me. These past 29 months have been some of the most intense and interesting of my career. Not only because I was given the opportunity to craft a totally new magazine from scratch, but because I always enjoyed the editorial freedom and resources that very few publishing companies allow these days. And as if all that were not enough, I was able to meet and work with some of the smartest and fun people I have ever met.

Twenty-three issues later, and as Marketing y Medios enters a new era, I have decided it was time for me to do the same. Leaving, though, will not be easy. Giving birth to these pages reminded me that business journalism can be a lot of fun, but most importantly, that it can make a difference in the way corporations and executives go about their work. Call me a romantic, but if at least one of you thought differently about Hispanic marketing after reading an article in these pages, I could say my stint here was not in vain.

So here’s to an amazing journey covering — and uncovering — the myths and wonders of the business.

Laura Martínez Ruiz-Velasco