Here’s another example of Dove abandoning its Real Beauty concept whenever the mood strikes. Guess it’s a “real beautiful” woman’s prerogative to change her campaign.
[MultiCultClassics often critiques questionable work created by multicultural advertising agencies. But the truth is, in terms of volume, percentages and any other measuring standard, the majority of lousy ideas are produced by White agencies. In the spirit of inclusion, this week MultiCultClassics spotlights some White ad trash.]
As AdPulp has pointed out, Dove's parent company, Unilever, sponsors a skin-whitening product in India. So how committed are they really going to be to "real" women?
ReplyDelete