Essay 4218

A McMultiCultClassics Monologue…

• Mickey D’s has sparked McControversy with its upcoming 10-city music tour starring raunchy rapper Twista. In a Chicago campaign protesting the negative influences of rap, Twista appears in billboards calling for an end to demeaning language and violent sentiments. “If we are going to continue to put money behind stuff we say we have a problem with, then you’re part of the problem,” said the pastor of St. Sabina Catholic Church, which sponsored billboards. Somebody get a comment from Mayor McCheese.

• Mickey D’s posted its second-ever loss on Tuesday. “We continue to increase our relevance to busy consumers by delivering choice, variety and convenience that our customers have come to expect from McDonald’s,” said Chief Executive Jim Skinner. “Our business around the world is strong, and the energy, alignment and commitment behind enhancing the McDonald’s brand have never been better.” Maybe the Twista team-up is part of the enhancement efforts.

• A new study showed people drinking diet soda developed the same risks for heart disease as people drinking regular soda. Especially if you’re combining the diet soda with a Super-Sized Big Mac Extra Value Meal.

• Activists are protesting the proposed sale of a Bronx building, insisting it is “the birthplace of hip-hop.” Clive Campbell, aka DJ Kool Herc, hosted early hip-hop parties in the place during the 1970s and proclaimed, “This is the Bethlehem of hip-hop.” Visitors will probably bring gifts of guns, frankincense and marijuana.