Mars’ Uncle Ben’s division used a new online ad strategy to boost its website traffic 1,700%, according to ComScore. Not bad for a stereotypical icon. Click on the essay title above for details from AdAge.com.
Tuesday, December 11, 2007
Essay 4823
Mars’ Uncle Ben’s division used a new online ad strategy to boost its website traffic 1,700%, according to ComScore. Not bad for a stereotypical icon. Click on the essay title above for details from AdAge.com.
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