Essay 4897

Check out this General Motors ad running in the latest issue of Black Enterprise.

The opening line of copy makes an interesting statement:

By purchasing a vehicle from a GM minority-owned dealership, you are not only supporting a minority-owned business, but you are investing in our communities and the future of people that look like you.

Um, OK.

GM clearly supports minority-owned dealerships. So let’s see if the commitment extends to minority-owned advertising agency partners.

As the ad’s tagline declares, “Our Future is Your Future…”