This actual job listing for a Marketing Specialist Visual Design is in desperate need of some visual design. The role isn’t being marketed especially well either.
Marketing Specialist Visual Design—Retail
Scope/Overview Legacy Marketing Partners, a rapid-growth event/experiential marketing agency is seeking a Marketing Specialist (MS) for project work with a well-known beauty brand. The MS will be responsible for development of in-store plan-o-grams inclusive of acrylic templates and shelving design and production oversight and product layout as well as marketing and promotions planning and execution for retail stores in various national locations. The Marketing Specialist is responsible for meeting and exceeding client objectives resulting in client satisfaction, retention and expansion of business opportunities. This position will work closely with the Account Supervisor, account team and client. The following outlines the key areas of responsibilities included, but not limited to, the role of Marketing Specialist: Core Responsibilities • Develop and maintain regular and effective communications with agency counterparts, media, creative, and other Legacy departments to ensure accurate and timely production and execution of deliverables • Create, develop and update plan-o-grams, designing acrylic templates and shelving, working closely with production and agency vendors • Design shelving and arrange product layout within retail store environments • Concept and execute all marketing and promotions plans including signage, invitations and other advertising associated with promotions • Hire, train and coordinate staff for in-store promotions such as “Girls Night In,” etc. • Develop and maintain positive working relationships with all vendors • Plan, facilitate and conduct product training • Develop prospective budgets and event component materials for client programs • Utilize internal and external resources to provide on-target solutions • Source vendors and event opportunities for event dynamic • Determine relevant production, media, advertising and other event requirements • Program, plan and implement production budgets and calendars • Identify marketing opportunities to maximize client exposure • Assist in the programming, planning and implementation of the events calendar • Execute in-store promotions including managing on-site event activities and ensuring flawless execution utilizing creative problem solving • Manage staff while at an event and communicate staff performance to appropriate management • Other responsibilities as assigned Competencies Analytical/Strategic Skills: Effective problem solving skills; interprets and uses numerical data effectively Relationship Building/Teamwork: Maintains high level of client service, maintains positive internal and external relationships; contributes to business building opportunities; promotes enthusiasm and pride in work Organization /Management Skills: Moves projects forward to meet objectives; anticipate well and manages time effectively; consistent meets deadlines; manage, motivate and train event staff; budget management Position Requirements • Previous experience designing store plan-o-grams (beauty) and acrylic shelving design as well as product layout a must • Excellent communication skills and attention to detail • Previous promotional experience, preferably in-store retail • Visual merchandising experience a plus, but not required • Strong planning skills and highly developed visual and spatial capabilities • Previous experience working closely with vendors in design, production, etc. • Effective oral, written and interpersonal skills • Good management and leadership ability • Proficient in Excel and Word, exceptional Powerpoint skills, CAD experience (a plus, but not required) • Decisive and effective problem-solving ability • Client service oriented
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