Facing reality with a MultiCultClassics Monologue…
• L’Oréal denied whitewashing Beyoncé in an ad for its hair color product. “It is categorically untrue that L’Oréal Paris altered Ms. Knowles’ features or skin tone in the campaign for Féria hair color,” insisted the advertiser. Beyoncé’s publicist added, “There is no doubt that anyone seeing that ad will know that it is Beyoncé.” No opinion yet from Michael Jackson.
• U.S. Census figures show minority populations continue to rise. “The White population, I wouldn’t say is fading into the background, but it is becoming the older, less fertile part of the population,” said a demographer from the Brookings Institute. A Maryland school official added, “If you don’t have a plan to accommodate the diversity and the poverty and the language, your community is gonna have a train wreck.” Or mirror Madison Avenue.
WTF, why is she white and blonde in this campaign? And, more importantly, why are her people just going along with it instead of SAYING SOMETHING? Last I checked, Loreal (as a brand) needed her more than she needed them.
ReplyDeleteYoung women like Beyonce probably don't use expensive, older brands like Loreal. So the company and agency really fucked this one up, because now they probably never will. Especially if it gives the impression that the makeup radically changes your skin color.
Technically, it's for a hair coloring product. More to come in future post.
ReplyDelete