One more quick hit regarding L’Oréal and Beyoncé.
As always, the advertiser is taking the heat while the advertising agency quietly cowers in a corner. It’s difficult to identify the responsible agency via Google. New York’s McCann-Erickson handles the Féria brand in the U.S. If McCann is the culprit in this latest fiasco, well, it would be no surprise. The shop recently watched another client, Verizon Wireless, pull a commercial deemed insensitive by pit bull lovers. Plus, McCann’s as culturally clueless as they come on Madison Avenue.
Again, MultiCultClassics is not convinced Beyoncé was whitewashed. However, it’s quite likely her image was messed up by Whites.
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