Saturday, September 06, 2008

5917: Smoothie Operator.


To sell smoothies to Latinos, Jack In The Box salutes Carmen Miranda…?

3 comments:

  1. Anonymous3:48 AM

    I'm not sure this is because they want to sell to Latinos so much as they want to point out the fruit in their shakes.

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  2. Yeah, that’s probably true. It might even be an ad that ran across general and minority-targeted media (found this ad in a current Latino-targeted publication). Was really just noting how messages can gain added meanings when placed in segmented media.

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  3. Anonymous1:24 AM

    Ahh see I did not know it was in a Latino targeted publication. In that case I have to agree with you it does have a double meaning, regardless if they meant it to or not.

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