WPP media network Mindshare has a new logo and semi-new name. The former MindShare decided to go with a lower-case ‘s’ and fresh graphic. “The logo has longevity, simplicity and flexibility—it’s future-proof,” said Mindshare’s marketing director. “And it’s purple. We’re always going to be purple people.” Although the overwhelming majority of them are probably White.
LOL, that's funny. Speaking from experience it was pretty black-less there.
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