What’s with the kingdom of kings for appealing to Black audiences? Budweiser has hyped the Kings of Africa for decades. Crown Royal and Paul Masson talk about being kings—and Crown Royal even extends the message with a contrived jazz musician spot. Diddy’s latest campaign and fragrance proclaims, “I Am King.” Wonder what these fools will do for Martin Luther King, Jr. Day. Probably launch a promotion with B.B. King.
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