Offending the masses in a MultiCultClassics Monologue…
• People from Mexico are not pleased with a new Burger King campaign hyping the “Texican” sandwich. A TV spot shows a small wrestler who appears to be wearing a Mexican flag as a cape. Mexico’s ambassador to Spain, Jorge Zermeno, said the ads “improperly use the stereotyped image of a Mexican.” Um, Señor Zermeno has obviously not seen a lot of U.S. advertising incorporating minorities.
• The New York Times reported on the legal issues in Riviera Beach, Florida, where citizens and city officials have been battling over saggy trousers. The city passed an ordinance legally banning pants worn low enough to show skin or underwear, and has charged 15-20 youth with violations since things went into effect last July. Defense attorneys argue the measure violates freedom of expression, while others think it’s not right to deny a fashion statement. Hey, has anybody checked the trousers under judges’ robes lately?
• Circuit City is seeking to sell its name and brand to Systemax, a company that bought CompUSA’s intellectual property last year. Is Systemax trying to build a collection of really bad brand identities?
• PepsiCo is suing Coca-Cola over a Powerade campaign that allegedly makes false claims that could hurt the Gatorade brand. Shouldn’t they just battle it out on a sporting field?
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