6664: Rolling Out In Style—Without A Ride.

As previously noted, the King is dead. The magazine apparently failed to gain enough advertisers. The final issue tells the story. There are the obligatory beer and Hennessy ads. Plus, you’ll find the standard fare from Rocawear, Lugz and Stacy Adams—alongside countless porn products and male enhancement drugs. But the vast majority of messages are for tires and rims. Missing from the mix, ironically, is the once-lucrative support from automakers. The rims are without rides.