6884: Silos & Towers Create Long Garbage Chutes.

Others have likely made this comparison before, but MultiCultClassics will present it anyway.

Integrated Marketing is the new Tower of Babel.

Contrary to the lies hype generated by BDAs boasting integration, there simply isn’t much evidence to prove it. The key issue involves the forced combination of players speaking different languages and operating different business models. Oh, and the disciplines are making money in different ways too. The end result is chaos and failure to build anything. The vision of erecting the grand edifice is never realized.

In this case, however, the confounding confusion cannot be attributed to God. Rather, it’s solely the responsibility—or irresponsibility—of men unwilling to listen, learn and collaborate.

The 2009 Cannes International Advertising Festival, it should be noted, handed the Titanium & Integrated Lions to the Obama/Biden Presidential Campaign. There were no BDAs listed in the creative credits for the winning entry.

Not surprisingly, the advertising industry’s inability to integrate practices mirrors the inability to integrate people. It’s yet another diversity dream deferred.