6905: Multibingual.

Has anyone actually used Bing™ for anything?

The brand’s commercials are completely unintelligible. One would be hard-pressed to explain what the fuck Bing™ even is after viewing the spots. Ironically, the best way to find answers about Bing™ requires a Google™ search.

The recent PR surrounding Bing™ seems to confirm the problem. It’s as if the stories are forced on the media to generate fake hype. And tying to Twitter smacks of desperation.

Bing™ needs to do a search—for a new advertising agency. Of course, if Bing™ executives tried Bing™ to conduct the quest, they’d probably wind up with a bad decision like, say, Draftfcb.

Then Draftfcb would employ its cutting-edge—albeit culturally clueless—consumer insight expertise to appeal to diverse audiences. And the end result might include copy and imagery such as this: