7359: PW Not PC…?

From Publisher’s Weekly…

PW’s African-American Cover Image: Black Beauty or Big Mistake?

By Calvin Reid

It didn’t take long before complaints began to circulate on Twitter about the image used on the cover of this week’s Publishers Weekly to illustrate the annual feature on African-American book publishing.

“We don’t get the ‘Afro Picks!’ cover. It’s not hip, cute, or appealing,” said one tweet. Another tweet: “It seems like a big mistake,” while another read, “what exactly is the rationale behind the Afro-picks cover?” “This is a ridiculous cover. An afro with lotso picks. Get it?” “Publishers Weekly what were you thinking?” By early afternoon on Monday, Twitter was swarming with comments about the cover illustration and few of the comments were complimentary.

The image was a photograph taken from a new book from W.W. Norton, Posing Beauty: African American Images from the 1890s to the Present by Deborah Willis, a collection of carefully chosen photographs intended to highlight the physical and cultural beauty of African-American life. The image (Pickin’, 1999) by Lauren Kelley is a photograph of a black woman whose hair is full of Afro picks, the ubiquitous metal toothed hair-comb of the 1970s, complete with plastic handle in the form of a black power fist. The afro picks are arrayed in the woman’s hair to create a kind of giant sculptural Afro hair-do and the woman is leaning slightly forward to give the viewer a better look at the quirky artificially created hair-pick crown. The coverline for the image is: Afro Picks! New Books and Trends in African-American Publishing and it refers to the feature story “African-American Books in Today’s Marketplace,” a look at the current marketplace for black books written by Felicia Pride.

The resulting response to the choice of that particular image and that coverline was not anticipated by the person most closely involved with this week’s cover. That person was me, PW senior news editor, Calvin Reid. I organize, edit, and oversee the annual feature story on black books. I chose the cover in collaboration with the magazine’s creative director and I wrote the coverline, Afro Picks!, which was intended as a pun to highlight a story that “picked” new black titles of interest. The image was reminiscent of the 1970s and appealed to me, someone who grew up in the middle of the 1970s-era wave of black pride, black power and big afros with big afro picks stuck right in the back. To me it is a sweet, tongue-in-cheek funny and striking image of quirky black hair power. And while it never occurred to me that anyone would be offended by these images, I was very wrong and I have to acknowledge that. Quite a few people were offended by it and outraged by what some perceive as a disparaging or degrading image of a black woman. I certainly regret offending anyone and while I still love that image, I intend to think long and hard about whatever image is chosen for next year’s cover.

“My apologies to anyone who was offended by our cover—that certainly wasn’t our intent,” said PW’s editorial director, Brian Kenney. “At the same time, I’m delighted that Publishers Weekly was able to draw so much attention to Lauren Kelley’s powerful photograph, Deborah Willis’s wonderful book, and especially Felicia Pride’s absolutely terrific feature on African-American book publishing.”

In an effort to respond to the complaints, I contacted W.W. Norton executive editor Bob Weil, who edited the book from which the photo was taken. He wanted to emphasize that “this is a positive and transformational book.” He recently spoke at an event promoting the book at the Studio Museum in Harlem and said, “Willis’s book goes miles to show a more complete and honest history of the black image. One man stood up in the audience and said he’s using the book therapeutically with his psychiatric in-patients at Bellevue to improve their self-esteem; another young woman stood up and said she came upon the book by accident and was amazed to discover a book that reflected the world she knew.”

And with all due respect to those who were offended by the image, that is not a universal reaction. In an e-mail message from professor Willis, a scholar of black photography, chair of NYU’s photography department and a MacArthur Fellow, wrote: “It’s amazing how the viewers read this wonderful image that exemplifies power, humor, style, and beauty. Including the fist on the comb indicates power and strength and pride. It reminded me of the 70s. Ironic could it be that the readers are afraid to look at the power in black hair. (smile.) Thank you for using the image and exposing Black Beauty.”