1. The official United States Census 2010 envelope reads: U.S. Census Form Enclosed YOUR RESPONSE IS REQUIRED BY LAW. So why did they have to run an advertising campaign?
2. Was the U.S. Census’ decision to include the Negro designation approved by its Negro ad agency?
3. What percentage of the total marketing budget actually went to minority ad agencies?
4. Does anyone have the guts to eventually reveal the response rates by audience, demonstrating whether or not the minority ad agencies were more effective than their White counterparts?
5. How much free editorial content was created as a result of GlobalHue’s shakedown tactics?
6. How closely will the racial and ethnic makeup of Madison Avenue match the U.S. Census 2010 results?
7. What was the racial and ethnic makeup of the Draftfcb team responsible for the idiotic Christopher Guest campaign?
8. Why doesn’t Jeff Tarakajian, Leader Team Census 2010 and EVP Draftfcb, continue to defend his work?
9. Will the direct marketing douchebags at Draftfcb insist the 52 percent response rate is awesome by junk mail standards?
10. Does anyone think it’s necessary to send a questionnaire to the public, asking for its opinions on the advertising campaign—or is it safe to presume people thought the work sucked?
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