Campaign comedy in a MultiCultClassics Monologue…
• General Motors is being sued for an advertisement using a likeness of Albert Einstein. The Hebrew University of Jerusalem owns the property rights to the iconic genius, and university officials think the ad doesn’t portray Einstein in a proper style. On the other hand, GM insists they had secured usage rights. A GM spokesperson said, “We did what responsible advertisers do. We used a well-known, reputable firm to license the image. That comes with a guarantee that they have the appropriate usage rights.” Um, since when has GM been a responsible advertiser?
• Kraft has launched a new campaign for its Macaroni & Cheese Dinner that targets adults. The food maker has recently been curtailing its ads targeting kids, citing an alleged concern for the childhood obesity epidemic and kids’ overall well-being. Kraft is apparently balancing the efforts by now peddling its junk food to grown-ups.
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