The latest Advertising Age is titled The Consumer Issue, focused on the ever-changing marketplace that Madison Avenue continues to be clueless about. The coverage includes the usual suspects and topics. IW Group Chairman-CEO Bill Imada explains the potential of Asian American consumers. GlobalHue VP Najoh Tita-Reid discusses assimilation’s effect on the mythical American Melting Pot. Pepper Miller and others seek to redefine “urban” as meaning more than inner-city Blacks. Bradley Johnson presents a personal and professional perspective on connecting with the LGBT market. Plus, there are stories on tweens, mommies, Gen Y and Baby Boomers.
Kudos to Ad Age for continuing to spotlight non-White affairs. Yet it is both mind-boggling and unfortunate that cases must be made again and again for marketing to diverse audiences—although maybe not surprising, as there is a constant need to make a case for diversity.
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