The Associated Press reported on the controversy sparked by the new “skinny” can from Diet Pepsi. The soft drink company declared the can was created in “celebration of beautiful, confident women.” Meanwhile, the We Inspire campaign celebrates beautiful women who don’t show off skinny cans, so to speak.
Diet Pepsi ‘skinny’ can stirs up big controversy
By Sarah Skidmore, AP Food Industry Writer
Diet Pepsi has introduced a new “skinny” can for Fashion Week, but some critics are giving it a big, fat “no.”
The can is a “taller, sassier” version of the traditional can that the company says was made in “celebration of beautiful, confident women.”
PepsiCo Inc. presented the new can at New York’s Fashion Week, which began Thursday. It will be available nationwide in March.
The National Eating Disorders Association called the company’s comments “thoughtless.”
Libby Copeland summed up many of the criticisms in an article for Slate.com: “Same old story — aspirational, looks-oriented advertising with a thin layer of faux-empowerment on top.”
No comments:
Post a Comment