8535: Roy Eaton Made Sugar Bear Black.

Comedian Tommy Davidson once did a stand-up bit where he insisted Sugar Bear was Black. Turns out Davidson was right. Advertising legend Roy Eaton created much of the early work for Post Sugar Crisp. See more on Eaton here.

On a semi-related note, it’s now in vogue to expect Black advertising executives to inspire minority youth. Eaton, however, manages to inspire White kids too.