8781: Milking Microsoft’s Marketing Melodrama.

Adweek reported on the Microsoft account shifts shafting JWT, presenting a different scenario than other stories that claimed client-side changes prompted the moves. Indeed, Adweek seemed to dump the blame squarely on JWT’s doorstep, citing the 2010 departures of Ty Montague and Rosemarie Ryan as “a turning point in the relationship.” Wonder if Montague and Ryan viewed JWT as a
Burmese prison and couldn’t wait to escape. And maybe JWT CEO Bob Jeffrey was actually directing his “unfair and anger-inducing” comments toward the ex-JWT duo. Ryan insisted that the company she formed with Montague will not pick up Bing business—but perhaps they’ll get a cut of Skype. Whatever. In a previous post, MultiCultClassics suggested Microsoft should program Bing so that searches for “crybaby” yield a result featuring a picture of the JWT CEO. Appropriately enough, a Bing search of “JWT Bob Jeffrey” displays the image below among the top results.