Last November, Kaplan Thaler Group launched a new campaign for Wendy’s starring the real Wendy Thomas, which received criticism rooted in Ms. Thomas’ physique. That is, given all the controversy surrounding obesity and fast food, it seemed peculiar for the roundish executive to be hawking new ultra-big burgers. Looks like the advertiser might be responding to the critics, as now Ms. Thomas is serving as a voiceover to sell a new salad—with only her alleged fingertips visible to hold up tiny product signs. (Oh, and the behind-the-scenes video is really pathetic. Why do advertisers and agency hacks think the public would be interested in viewing the creation of a lame commercial?)
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