8934: Economic And Marketing Disparities.

Advertising Age published a report titled, “Consumer Divide Grows Between Haves and Have-nots,” detailing how the growing economic disparity will likely affect marketing and branding. The piece examined U.S. consumers’ “Willingness to Spend” index, income levels and other factors.

So how will things play out on Madison Avenue? Expect the “Haves and Have-nots” notion to directly apply to White and minority advertising agencies. That is, the White shops will work even harder to snatch all the billings, while the minority shops will scratch for any leftover crumbs. And look for advertisers’ “Willingness to Spend” with minority shops to dwindle too.