Closing Cannes Comments Collection:
• A White agency scored big with hip hop, as “Decode Jay-Z with Bing” secured Lions for Droga 5. The agency boasted phenomenal responses for Bing as a result of the campaign. Really? A few Facebook posts and Tweets by Jay-Z and his wife likely would have generated the same results. Regardless, it’s just another example of White agencies’ obsessive love for Black culture—which never seems to translate to hiring Black candidates.
• The most prominent Black Americans at Cannes were Pharrell Williams, Will.i.am and Jay-Z (represented by Droga 5). And CP+B probably held a special event in honor of Dr. Dre. Over the years, Will.i.am, Jay-Z and Sean Combs have been named creative directors for various brands. Even Steve Stoute’s career is rooted in urban recording arts. Guess the easiest way for Blacks to get promoted on Madison Avenue requires first becoming a premier hip-hop star.
• LatinWorks grabbed a couple of Lions, and other Latino shops reportedly shortlisted in categories. Did any Black shops come close?
Well said!! (how come Agency Spy never picks up any of this? LOL)
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