Adweek published a “perspective” by staff writer Robert Klara titled, “Color My World. When it comes to making a mass-produced device your own, hues do the trick.” Klara reveals to the world that consumers like being able to select the color of a product for personalization and identification—choice lets people express themselves.
Wow. Now this is the kind of revolutionary insight that establishes Adweek as an industry thought leader. Thanks for keeping us informed and in the know, Adweek staffers.
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