Add Pharrell Williams to the hip hop artists hawking booze. Snoop Dogg has Colt 45 Blast, Diddy does Cîroc Vodka, Jay-Z handled Budweiser Select—and the list goes on. Williams’ drink, called Qream, targets women. The artist declared, “Qream was created for contemporary women who work hard and want to relax with friends at the end of the day. I want them to reward themselves deliciously. Women make up half the population and Qream is about celebrating that power.” Works every time.
Here’s the news story from NME:
Pharrell Williams launches ‘women’s only’ alcoholic drink
The N.E.R.D man announces ‘Qream’
Producer and N.E.R.D man Pharrell Williams has launched an alcoholic drink just for women. The drink, called Qream, is being launched in conjunction with drinks giant Diageo. As well as developing the cream liqueur’s flavour, the producer is said to be designing the bottle along with having a hand in marketing and advertising.
He told Allhiphop:
“Qream was created for contemporary women who work hard and want to relax with friends at the end of the day. I want them to reward themselves deliciously. Women make up half the population and Qream is about celebrating that power. To work with Diageo in bringing something original like Qream and the notion of delicious living to market has been a thrill.”
The drink is set to come in two flavours; Strawberry Qream and Peach Qream. Diageo’s Director of Liqueurs Marketing, Anna MacDonald said: “Williams’ ability to interpret and deliver memorable experiences has the potential to allow Qream to become synonymous with women celebrating life with style, class and quality.”
The news comes after Elbow announced that they are currently brewing their own real ale.
Brands will allow a hiphop artists like Snoop Dogg, Diddy, Jay-Z market their brand. But they'll hire a GM agency, that wont let a black man go near their creative departments. sick!
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