Looks like vaginas aren’t the only things talking at The Richards Group. AgencySpy posted the following statement, allegedly sent by a staffer at the Dallas-based advertising agency responsible for the Summer’s Eve “Hail to the V” campaign:
“Internally the ad is not talked about. The client never liked the ad and was basically talked into buying the idea by two untouchable CD’s at the agency. The ad was tested in focus groups and did terrible, and the client was again, pressured to run with it. The client did, and to absolutely terrible results. Granted it’s a difficult product, but for obvious reasons there has been a huge backlash to the campaign labeling it from sexist to racist and everything in between. [Because] of stupid shit like this, clients get scared and never want to take risks. Because after trusting irresponsible creatives, they get burned.”
What’s wrong with White agencies in Texas? This Deep Throat exposé is reminiscent of the GSD&M informant who revealed internal disgust at Idea City for Popeyes’ Annie the Chicken Queen.
But if the snitch-snatch’s anonymous tip is true, well, MultiCultClassics called it from jump.
One can only imagine how the client was “talked” into buying the campaign. Were vocal vaginas involved in the sales pitch?
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