9283: Ogilvy & UPS Deliver Multicultural BS.

Ogilvy recently launched its OgilvyCulture division, allegedly to provide cross-cultural services to clients. Came across this 2010 UPS campaign created by Ogilvy, and can’t help but wonder if it demonstrates the agency’s cultural cluelessness expertise. The big idea revolves around the song, “That’s Amore,” starting in English and displaying international imagery. Another version targets the U.K. in similar fashion. Then the concept plays in Spanish and Chinese. And the idiots simply overdubbed the opening White character in the variety of languages. Oddly enough, the Black spot uses a music track sans lyrics. Not sure if Ogilvy is responsible for this commercial too.