Advertising Age reported Mickey D’s is launching an in-store TV network. Great, now customers are encouraged to eat unhealthy food while watching television. What’s next, hard liquor sales and smoking sections?
McDonald’s Introducing In-Restaurant TV Network
Eight Minutes of Commercials Per Hour—and Less Than Two for McDonald’s
By Nat Ives
McDonald’s is introducing a TV network in its restaurants that will include content from Mark Burnett and BBC America, according to a report in the Los Angeles Times.
The fast-food chain will introduce the channel over the next few months to 800 restaurants in Southern California and Central California, where customers will watch on two 42-inch HDTVs visible from 70% of seats, the Times said. There will also be “quiet zones” available.
Commercials will represent about eight minutes per hour, of which only one-and-a-half minutes will go to McDonald’s commercials.
Programming will include segments such as “The McDonald’s Achievers,” profiling local high school and college athletes.
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