Acura criticizes people who go overboard with spending during the holidays by presenting a commercial starring Bette Midler—which likely cost the advertiser a small fortune. Plus, these assholes continue to push the idea of automobiles as stocking stuffers.
Their not saying THEY should be reasonable this Christmas. Their idea is that you can spend much less on an Acura rather than a BMW, Mercedes, etc and still have the same features and quality.
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