MultiCultClassics is often occupied with real work. As a result, a handful of events occur without the expected blog commentary. This limited series—Delayed WTF—seeks to make belated amends for the absence of malice.
Adweek named Lisa Granatstein as its Managing Editor, apparently replacing Michael Wolff—who is still identified as the publication’s leader at the website. Granatstein toiled at Mediaweek for a decade before a stint at Mochila. Did Mediaweek historically draw more readers than Adweek? Not sure why the wonks in charge keep hiring people with media experience to run an enterprise allegedly devoted to the ad industry. Adweek Executive Editor Jim Cooper gushed, “[Granatstein’s] wealth of experience in the media, and across platforms, will be a significant component to our commitment to top-level, comprehensive industry analysis.” Note the lack of references to advertising in Cooper’s hype. Hopefully, Granatstein will at least stop publishing perspectives on carpet campaigns.
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