Advertising Age reported Popeyes CMO Richard H. Lynch was promoted to Chief Global Brand Officer. Not sure if Annie the Chicken Queen will get a new title too. How does one promote a queen?
People on the Move: Popeyes Promotes Richard H. Lynch to Chief Global Brand Officer
By Anna Baskin
Richard H. Lynch, chief marketing officer at Popeyes since 2008, has been named chief global brand officer, responsible for global marketing, as well as internal and external communications.
Prior to joining Popeyes, Mr. Lynch was principal of GO, LLC, a marketing consultancy specializing in restaurant and food retail, where he developed brand strategy and innovation plans for Burger King, Ruby Tuesday and Buffalo Wild Wings. Mr. Lynch has also held senior strategic positions with Campbell Mithun Advertising, Tracy-Locke Advertising in Dallas and Ketchum Communications in San Francisco.
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