Advertising Age announced its GoodWorks blog is going on hiatus. Guess Madison Avenue has decided pro-bono efforts are no longer affordable—unless there’s a sure-win award involved. Wonder where the annual press releases for minority internships and inner-city youth outreach programs will be posted.
GoodWorks Goes on Hiatus
Creativity to Carry Best Cause-Related Work
Ad Age’s GoodWorks blog is on hiatus. If you have cause-related creative work, please share it with the editors of Creativity (Creativityeds@creativity-online.com), who will continue to highlight the best of the best. If you’re interested in finding out more about cause and green marketing issues, please check these blogs:
• Ad Council’s AdLibbing blog
• Cause Marketing Forum’s Companies and Causes blog
• Causecast’s CSR blog
• Jacquie Ottman’s Green Marketing blog
Ad Age will also continue to support the GoodWorks Effie Award. Stay tuned to see who wins this year’s Goodworks Effie.
Also, Cause Marketing Forum's Cause Update (www.CauseUpdate.com)
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