Advertising Age published the annual puffery predictions from JWT Director of Trendspotting Ann Mack and her Magic 8 Ball® team. If there’s one thing you can always accurately predict, it’s that the JWT crew will uncover insights readily available to any monkey with online access. “100 Things to Watch in 2014” is a cornucopia of common knowledge that will likely never be directly applied to billable assignments. Ad Age only bothered to print ten excerpts from the PowerPoint presentation. However, the trade journal’s link to the full document displays “100 Things to Watch in 2013.” Guess JWT’s all-knowing gurus weren’t smart enough to catch that.
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