To explain this campaign for the Apartheid Museum, the advertising agency—The Open Collaboration in South Africa—wrote the following:
In 2015, there is an all-too-common tendency to believe that the history of Apartheid is no longer relevant, and that it doesn’t affect contemporary South Africa. We were tasked with creating a campaign that would re-affirm the relevance of the history of Apartheid in contemporary South Africa. In so doing, we would be able to attract more people, especially the younger generation, to the Apartheid Museum. We compared the social context of Apartheid-era South Africa with the state of South Africa today. Very quickly it became clear that the imperative to understand the history of Apartheid has never been more urgent. As a country, we are still battling against destructive patterns established during Apartheid, which continue to manifest themselves in modern South African life: ‘riot’, ‘strike’, ‘murder’, ‘mob’ and ‘massacre’ are unfortunately still a part of the country’s lexicon.
Okay, but it seems odd to present images about Apartheid without White people.
Apartheid ads out of South Africa, and de facto apartheid in the US ad world.
ReplyDeletehttp://www.adweek.com/agencyspy/mccann-creatives-have-a-lot-of-free-time-on-their-hands/93389
So these guys grabbed 500 Linked In profiles of people all around them in the agency world, with names and photos. Look closely at the faces. There's, what? Maybe 6 black people in that whole list?
If a large, fairly representative sample of ad insiders in America only turns up 1% of them being black, there's a huge problem.