Check out the latest smokescreen from The AD Club and i’mPART, its designated diversity driver. The lame campaign is extending diversity beyond the advertising industry to cover the entire planet. Yes, let’s make Madison Avenue’s nettlesome problem appear less dramatic by placing it on a global scale. We’re not as bad as, say, those racists in South Africa. For The AD Club, AD stands for “Against Diversity.”
We’re excited to share that today The AD Club and i’mPART, our diversity initiative, have launched a campaign to highlight the importance of diversity not only within the advertising, marketing and media space, but also throughout the world. Will you be a part of spreading the word of this important cause? Take part by going to http://bit.ly/1hXH6Xl and download a diversity overlay onto your profile picture, post it on your social media accounts, then use the hash tag #imPARTofDiversity. Get even more involved by connecting with us at: #ADClubNY and tag us @ADClubNY.
Here’s how you can participate:
STEP 1: Change your social media profile picture at makesnaps.com/imPARTofDIVERSITY
STEP 2: Share what makes YOU diverse as an individual OR why diversity is important in your industry
STEP 3: Tell a friend or 10…
In its halfhearted quest for diversity, the ad industry has watered down the concept as much as possible so that they can make nebulous claims (Hashtagging diversity = proof diversity! Giving a pep talk to 13-year-olds in the inner city = commitment to diversity!), otherwise they'd have no claims at all.
ReplyDeleteI mean, what are they going to boast about otherwise? "Hey, we managed to make the tiny number of black people in advertising SLIDE BACKWARDS in the last few years!!"
OMG what a groundbreaking idea! Kudos to the AD club. LOL
ReplyDeleteSeriously no one Gives a FU$K. This does not change the status quo! White People will continue to go on as business as usual.