Maybe their process avoids unconscious bias? If not the good folks at FCB can provide training to eliminate it. Here's their advertorial on how it works http://fortune.com/2015/11/10/test-racism-sexism-unconscious-bias/
At this point in the game, with black creatives and decision makers inside ad agencies hovering somewhere around an estimated 1%, I'd say anything at all sounds like a better approach than how hiring usually gets down.
Friends hiring friends got us to 1%, maybe data will get us out.
Maybe their process avoids unconscious bias? If not the good folks at FCB can provide training to eliminate it. Here's their advertorial on how it works http://fortune.com/2015/11/10/test-racism-sexism-unconscious-bias/
ReplyDeleteAt this point in the game, with black creatives and decision makers inside ad agencies hovering somewhere around an estimated 1%, I'd say anything at all sounds like a better approach than how hiring usually gets down.
ReplyDeleteFriends hiring friends got us to 1%, maybe data will get us out.