Okay, this is technically not a Black History Month advert, but February is running low on legitimate creative candidates. Campaign spotlighted a Guinness commercial from Abbott Mead Vickers BBDO featuring “Intolerant Champion” John Hammond, credited with launching the careers of Billie Holiday, Count Basie and Aretha Franklin. Sorry, but this sort of shit comes off as painfully patronizing when originating from a White advertising agency like Abbott Mead Vickers BBDO. It’s simply, well, intolerable.
Oooh, story #1,450,003 in which the white hero steps in and saves the day!
ReplyDeleteFor an industry that prides itself on creativity and innovation, advertising sure knows how to do the same thing over and over again ad nauseam.