If you type the terms sucks or shit into the search field, this Mickey D’s campaign from Leo Burnett in London is bound to be at the top of the results list. Only a traditional White advertising agency with zero digital skills would think people might ever do an online search for Mickey D’s menu items. MultiCultClassics went ahead and revised the concept.
And in other news of billion dollar brands that shortchange ethnic agency partners, here's $1.5 billion/year Bausch & Lomb teaching you how to turn the crumbs you give to minority ad and marketing partners into even smaller crumbs, for only a few thousand dollars:
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