Check out this Audi commercial from Venables Bell & Partners and this Volkswagen commercial from Deutsch. Two spots for German automakers created by White advertising agencies feature the Mary Tyler Moore Show theme song. That’s the power of exclusivity.
The reason advertising is eating itself and regurgitating the same content is because it's filled with an endless loop of the same white people.
ReplyDeleteThis is supposed to be the future of advertising, our industry's best and most knowledgeable, and it's a sea of white and not particularly innovative thinking: http://www.thedrum.com/news/2017/09/21/6-questions-6-creative-directors-6-holding-major-holding-companies-6-second-ads