Adweek reported Publicis.Sapient is restructuring once more, now streamlining versus adding layers of bureaucratic mediocrity. Why not streamline the name to Pubic.Shit?
Publicis.Sapient to Go Through Another Restructuring as Co-CEO Retires
Co-CEO Alan Wexler will take over as single leader
By Lindsay Rittenhouse
Publicis.Sapient co-CEO and longtime agency executive Chip Register announced today that he will retire at the end of 2017. Co-CEO Alan Wexler will take over as the leader of the digital shop as the holding group looks to further streamline its digital division.
Nigel Vaz, the Publicis Groupe global business transformation lead in charge of overseeing the expansion of such efforts across the holding group’s network, will begin working directly with Wexler. The idea behind the collaboration is to simplify Publicis.Sapient.
“This is the next step in evolving the Publicis.Sapient organization and will accelerate even more our ability to bring to our clients our consulting and technology capabilities in a seamless way [in order to] to become the indispensable partner of their transformation,” said Arthur Sadoun, Publicis Groupe chairman and CEO. “It is a key endeavor to strengthen our Digital Business Transformation offer, and this will be the primary objective for Alan and Nigel in their respective roles.”
Vaz will still report to Wexler, and both will continue to serve on the Publicis Groupe Executive Committee. Wexler is specifically tasked with accelerating integration of digital business transformation across the network.
In his retirement, Register will focus on building his Digital Engagement Center for the Prevention of Violence, the nonprofit he started with his wife, Andrea, to help at-risk people “exposed to belief systems that urge violence as a means to advance a political or social agenda.” Publicis said it will support the nonprofit in producing creative content aimed at violence prevention.
“I want to thank Chip for his many years of leadership and wish him success on the launch of this digital engagement center as it is an important step forward toward the reduction of violence in our society,” Sadoun added. “We are proud to help sponsor this initiative, and Publicis will work as a partner to enable its purpose.”
In November of 2016, Register was appointed co-CEO of Publicis.Sapient alongside Wexler. Around the same time, Publicis Groupe underwent its major restructuring, dividing its creative, media, healthcare and digital properties into four “hubs” including Publicis Communications, Publicis Media, Publicis Healthcare and Publicis.Sapient. In October, the holding group added another unit, Publicis Spine, to handle data assets, tech and talent across its global media network.
Before that, Register served as CEO of Sapient Consulting since 2015 and worked with the larger Sapient Corp. since 2007.
As all of these holding companies Frankenbabies start imploding, you'll see them selling their other agencies even harder as Total Market Experts.
ReplyDeleteIt has started already with them gobbling up multiethnic agencies crumbs to earn more dollars for themselves, but now they'll double down even harder.
Goodbye to the few minorities left in advertising. Will the last person out of Burrell please shut the door?
Pubic.shit sounds about right!
ReplyDelete