As another Black History Month draws to a close, it’s hard to ignore how the event underscores and symbolizes divertsity in the advertising industry. That is, the majority of work displayed over the past 28 days was contrived, clichéd and created with crumbs. On the flip side, March is Women’s History Month, and it’s a safe bet that advertisers and White advertising agencies will go all out to celebrate—even while battling sexual harassment charges.
What kills me is all the big budget glossy wonderful expensive advertising we'll see over the next month, as brands throw money at white women and their white creative teams. Yeah they'll cast some mixed race women in the ads but everything will still be created by white teams handed barrels of money and time and resources.
ReplyDeleteMeanwhile we get stuck with an intern creating a print ad for Black History Month for free on their lunch break, and it looks like it.
Just once I'd like to see every brand and agency throw money at creators of color like they do at white women.