AMV BBDO produced this Guinness video featuring a blind footballer from Ghana. The video ends as the hero proclaims, “I am made of Black.” Wonder how he’d respond upon seeing that—based on the credits—the responsible creative team was made of Whites.
The only opportunity for black talent in advertising is in front of the camera.
ReplyDeletehttps://lbbonline.com/news/guinness-champions-inspirational-stories-in-latest-instalment-of-made-of-black-campaign-3/
Were the writers black? No.
The production company? No, owned by white guys.
The director? No, white guys.
The cinematographer who worked on "Moonlight"? No, white guy.
Etc.