Saturday, September 08, 2018

14289: Council Needs Counsel.

A MultiCultClassics visitor pointed to “12 Ways To Encourage More Diversity In The Agency World” presented by the Forbes Agency Council. First of all, for anyone wondering who the hell makes up the Forbes Agency Council, here’s the official hype:

Forbes Agency Council is an invitation-only organization for executives in successful public relations, media strategy, creative and advertising agencies. Find out if you qualify at forbesagencycouncil.com/qualify.

Okay, except the Forbes Agency Council members offering a dozen diversity directives appear to be relatively unknown executives—and the group is not very diverse to boot. Perhaps the invitation-only organization should work on its own exclusivity before encouraging the agency world to change.

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