15289: G.I. Joe—The Rise Of Hero.

 

Joe Anthony of Hero Group is rallying the troops in his battle against DDB Chicago—and all the White advertising agencies that marginalize multicultural marketing enterprises. Anthony’s recruitment efforts may ultimately outperform the DDB U.S. Army campaign… and he’ll wind up doing it with far fewer resources and a significantly smaller production budget. Why, it’s a perfect reflection of how minority shops must perform while impeded by industry inequality.