Friday, February 26, 2021

15334: Good Max Campaign Concept Is Bad To The Max.

 

It’s bad enough that this Good Max campaign from Venezuela takes such a lazy multicultural approach, executing a Black and White version. Yet the concept description is even more lazy—and ludicrously lame:

 

The coronavirus has left many people without freedom to carry out their day to day as they did before the pandemic. The restrictions have led citizens to spend more time in our homes, which has led to arguments between family members, especially in marriages, many of which have ended their relationship ending with a divorce.

 

The reason: it is difficult to live with your partner watching him 24 hours a day. For this reason, it is always good to give a little creativity to marital relationships.

 

BTW, if folks were wearing masks, would facial hair even be visible to creatively and positively affect their relationships?

 


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