16189: VCCP BEE BS.

 

More About Advertising reported on VCCP launching an employee engagement division—VCCP BEE—designed to help companies attract and retain talent. Um, why would a White advertising agency feel qualified to consult on such matters? After all, Adland has demonstrated an absolute inability to create friendly and inclusive environments for minorities. And in recent years, the unhappiness expressed by White women, LGBTQI+, White people with disabilities, White people who are neurodivergent, White old people, etc. shows that the typical firm doesn’t even offer a safe space for Whites.

 

Sorry, but BEE sounds like a sting.

 

VCCP launches employee engagement division, VCCP BEE

 

By Emma Hall

 

VCCP is launching yet another division, this one is called BEE and is dedicated to brand and employee engagement — a hot topic during a talent crisis, and at a time when escalating numbers of staff take to social media to vent their frustrations with an employer.

 

Only 9% of employees are apparently engaged at work, which is where VCCP BEE comes in, with an offer to help companies attract and retain talent by “unifying the brand and employee experience” with help from its other divisions to bring in behavioural science, data, AI, branding, design, film, social, digital and experiential.

 

The offering is led by Huw Morgan, director of brand and employee engagement. He was previously at PR and social agency Good Relations, and has worked with brands including Channel 4, TfL, Johnson & Johnson, New Look and Asahi.

 

Morgan said: “Whether businesses are confronting turbulence or riding a wave of growth, VCCP’s integrated model enables us to uniquely challenge brands to consistently treat their people like valued customers, to attract talent and keep them informed, engaged and motivated.”

 

Adrian Coleman, founder and Group CEO at VCCP, said: “Our mission at VCCP is to challenge the bad habits of the industry and BEE is our latest example of this.”

 

According to The Society for Human Resource Management, it costs up to 60% of an employee’s salary to replace them, and even more if you take other factors like impact on culture, morale and knowledge into account.